Tag Archives for " Interview with licensing attorney Andrew Berger "

You don’t get the licensing deal you deserve, you get the deal you negotiate

http://d1e6kwap9k6wtm.cloudfront.net/Podcasts/negotiatinginterviewp1.mp3Podcast (member-channel): Play in new window | DownloadNegotiating is about coming to an agreement for a long-term relationship with your licensing partners. The goal is to make it a win-win for both of you. At the end, you and your licensing partner must feel it’s a win-win situation so it leaves you both motivated about […]

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