Your Song Is Your Brand

On today’s episode of Connecting People, Changing Lives, Caren Glasser and Nancy Ferrari welcome Joie Gharrity founder of No.113 Branding to the show.

Joie Gharrity


Joie is a Brand Strategist, Social Media Influencer and Speaker. She worked in the Hollywood entertainment industry for more than 15+ years at top companies, such as The Walt Disney Company and Sony Pictures, in film, television, original web content and branded entertainment. She was encouraged and taught techniques and strategies by high-level mentors on how to express her unique point of view in both her professional and personal life, which she refers to as her “brand.”

As her brand grew stronger she gained greater visibility, presence and impact, which in turn gained her greater influence and rewards in her field. She was hand-picked by the ABC Studio President to launch the first multi-media startup business for The Walt Disney Company. After returning to the Bay Area, Joie was inspired to launch No.113 Branding. She integrates her techniques and strategic branding vision with both the creative and business sides of the entertainment industry for her clients.


Joie explains how she works with people and their brand.  Coco Channel and Marilyn Monroe were great influencers for her. Your brand is your song, says Joie.  What is your Song?

The Double Dip


What’s a Double Dip?

The Double Dip is when two company brands cross pollinate “content” and share it across their social media channels to leverage each other net worth.  Collaboration causes a ripple effect amongst all who play.





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Caren Glasser

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