7 – Hiring An Expert

In today’s episode we talk about hiring an expert.  What is an expert? Why is that important? How does that give you Authority? What kind of expert do you want to work with? What kind of expert do you need to work with?  You can save time, frustration and money if you pay attention to these before you hire an expert or consultant.


“E” Earned their stripes: Credentials, substantial time effort and learning… Bottom Line: much work was done and results are realized.

“X” eXplains things: An expert who keeps critical knowledge to themselves, keeps you dependent on them.

“P” Profitability Oriented: An expert who is helping you develop the wrong things, or works the wrong problem, makes double the expense for you… in terms of more cost AND low to no profits…

“E” Excellence: Do they understand excellence versus perfection? An expert who drives you to perfection will do so by sacrificing profits

“R” Rates: Rates you can afford right now… You may want to work with a higher priced expert but if you don’t have the budget and the connections, work with someone you can afford to achieve the next step, which can take you to the next step, and the next, etc. until you reach the level where you can afford the higher priced experts who can get you to where you want to be…

“T” Truth: They tell the truth, not only about themselves which is definitely important, but also they will tell the truth about you. A true expert won’t flatter you to get your business. You almost have to earn the right to work with them.

A True Expert:

A true expert is continuously learning and improving, and that often includes areas for which there is no degree program. “I have an MBA. But what does that mean? It means I have a general understanding and competence in the funding, developing and operating a business, especially in the areas such as marketing, Intellectual Property, Compliance and some others… I find that lifelong learning and skills upgrades are absolutely essential. For instance, I spend on average 20 hours per week reading, researching and staying current.”

Question: “Do you always need an expert to get results?” Sometimes you need a project manager or a coach to keep you on track and productive, not necessarily someone knows more than you do… Example: I’ve worked with people where They don’t necessarily know more than I do, but they do know how to ask the right questions and get me more focused and able to identify and thinking about what the real priorities are… An external perspective can bring you to higher levels than what you can bring yourself… Example: A Pro Athlete at the top of their game usually has multiple coaches… A CEO has many people around them, a board of directors, their own personal coach or advisor, etc…

In Segment 2 we share updates from our Facebook group, new member resources, special offers and promotions.  In today’s Podcast we talk about our Increase Your Sales, Network and Site Rank series.  This show features: Adryenn Ashley – An expert in Reputation Management who has given Yelp a run for their money.  Check her out here: http://www.wowisme.net


In Segment 3 we are Sparking our members – each episode, we feature one of our members in depth, we’ll also have a question and answer segments – if you ask the question, you get your website and contact information showcased on the podcast and in the show notes! Today’s Spark It Member…. Joanne Weiland or LinktoEXPERT LinktoEXPERT is a business owners source for experts who can help you: eliminate unnecessary tasks, automate your systems & processes, delegate parts of your business to other experts For experts: Showcase your expertise through your personal interactive marketing platform and explore new avenues of passive income. For vendors: Expand your business by linking yourself to experts, event professionals, and executives needing your services.


You can reach Joanne here: (727) 791-7338 Direct (888) 791-7338 Toll free Skype me at: joweilandContact Or visit her website at www.LinktoEXPERT.com

In Segment 4 we are creating a social spark – hashtag of the week in Facebook group, on G+ and Twitter

This weeks hashtag is:  #TopExpert Tag an article or video, podcast from the top expert in your niche

To sign up for Increase Series – Increase Series (www.Sparkitnetwork.com/increase)

Be Our Guest (https://www.sparkitnetwork.com/beourguest) and post a complimentary post on the Spark It Network

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Caren Glasser

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