10 – Information Marketing

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In this episode we are talking about information marketing and why doing that can turn your knowledge into profits.  You can sell products and services, online or offline. In thies 10th episode of the Spark It Network podcast we are using a new podcast management and recording system called Audello.  You can find out more here: sparkitnetwork.com/audello

We’re bringing this up today because we are always looking for ways people can create digital assets = this isn’t a free system, but it is designed with beginners in mind and has tools added that help you monetize your podcasts and audio recordings.

In Segment 1 we share valuable information you can use right now to spark your business, creativity and loving your life.  Today we are talking about information marketing and why doing that can turn your knowledge into profits. You can sell products and services, online or offline.

Why do it

Every business has these challenges.
Some of these include:

  • Are your profits where you expected?
  • Is your business where you expected it to be?
  • Are new clients scrambling to buy your products and services?
  • Are you working IN your business more than ON your business?

There has never been a better time to start an information marketing business or add information products as another income stream to your existing business. The good news is that it doesn’t matter what type of business you’re in (coaching, consulting, retail, products) there is a huge demand for information and literally no subject area is excluded.
Today, there is almost an insatiable demand for information.
Information might just be the perfect product for all businesses all the time.
3 main reasons:
1. Information Marketing leverages your time.
2. Profit potential of Information products far exceeds that of other products.
3. The more you give… the more you’ll get back. Most Information products are about solving problems. The more problems you solve, the more your clients and customers will think of you as the “go to” business of choice in your area of expertise.

Segment 2 –  Updates from our facebook group, new member resources, special offers and promotions – starting off with our Increase Your Sales, Network and Site Rank series.  This show features Michael Krisa – MichaelKrisa.comeasywebvideo.com – His topic is advanced video marketing, Michael started working with realtors, teaching them how to use videos to showcase properties and establish their personal brands.

In Segment 3 we are Sparking our members – each episode, we feature one a friend of Spark It Network in depth, we’ll also have a question and answer segments – if you ask the question, you get your website and contact information showcased on the podcast and in the show notes!
Diane Conklin 2Today we feature Diane Conklin
Diane Conklin Diane is a direct response marketing expert who specializes in showing small business owners how to integrate their online and offline marketing strategies. She is the President and founder of Complete Marketing Systems As a business and marketing strategist, Diane has been involved in numerous campaigns grossing over $1,000,000.00 in sales several times in her career.
Visit Diane’s website to get a Free CD on “The 9 Key Building Blocks For Starting & Building Your Information Marketing Business”
Contact: http://www.completemarketingsystems.com/



In Segment 4 we are creating a social spark – hashtag of the week in Facebook group, on G+ and Twitter

This weeks hashtag is: #myinfoproduct – information that you are marketing, Products you want to market

To sign up for Increase Series – Increase Series (www.Sparkitnetwork.com/increase)

To check out Audello: https://sparkitnetwork.com/audello

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Caren Glasser

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