Blogging – An Effective List-building Tool for Writers and Other Entrepreneurs

Blogging – An Effective List-building Tool for Writers and Other Entrepreneurs

Everybody’s talking about blogging! What’s the buzz about?
W2W Success Mastery 2My friend, blogger Nancy Perkins recently researched the history of blogging back to its roots and what she found was interesting. You can read about it in the soon to be published, Writer to Writer series book, Success Mastery Edition. (I’m the publisher, so I’ll keep you posted.)

Bottom Line:

Blogging, like everything else is and will continue to EVOLVE.

By evolve, I mean change. The one thing we can always count on with everything is change. Sometimes for the better, other times, well….

In the case of blogging, I will say most changes are for the better. There’s a lot of work to successful blogging, but it’s worthwhile in the end.


What is Blogging?

In case you’re not sure, a blog is a social media platform. If you’re not sure how and why, scroll back through my blog. I’m sure I’ve written about this somewhere. If not, stick around. I’m sure to talk more about this in the future. Please subscribe to my RSS feed.

Today I want to discuss the value of blogging, and since most in my circle are authors/writers and entrepreneurs, I’ll shoot out a few here’s-whys related to blogging for business. (Not to mention the value for list-building!)

Two things I’ll say first:

Blogging is worth the time.
Blogging is worth the effort.

Here are FOUR reasons these two things matter:

Blogging will help drive traffic to your website (or blog, or Facebook page, etc.).
If you do it correctly, your optimized blog will increase your SEO.
Your blog will help position your brand as an industry leader.
Most importantly, you can build a following i.e. list-building, and then use your blog to develop better client/customer/reader relationships.

Over the next few weeks I’ll address each of these here’s-whys on its own.

For now, suffice it to say as a writer, your blog is a worthy investment and effective tool to build a database filled with potential readers and clients.

Remember to subscribe to my RSS feed and follow me on Facebook! Introduce yourself so we can begin a supportive relationship. You never know where or with whom you’ll connect from here!

Judith Cassis is a New York Times Bestselling ghostwriter, blogger and book coach. She is the founder of The Golden Pen Writers Guild and Writers Mastermind Alliance and publisher of theWriter to Writer series. Follow her blog: and on Facebook: Private and group sessions are available for scheduling. Judith offers free group lectures and teleseminars based upon availability.

Judith’s Clients Say This:

“I am fortunate to have had Judith Cassis has my book coach, mentor, advisor, and editor for the past year. It has been a privilege for me to know her and to study under her tutelage. For someone like myself who is passionate about becoming a published author, I can think of no better counselor. She helps me reach deep within to draw out my finest writing, never letting me accept second best. At the same time she keeps me well grounded in the reality of today’s publishing world as it changes constantly under the ceaseless impact of social media.”

Bill Blowers, Author Dangerous Betrayal

“Expertise and generosity comes to mind when I think of Judith Cassis. I’ve had the pleasure of having Judith as my book coach for over three years while working on my memoir. I am always in awe of her ability to see through to the bottom line, helping and directing me towards my goal. Judith earns my highest, heartfelt recommendation.”

Diane Wheaton, Memoir Writer

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Elaine Martin Author, Too Many Doors

“I have worked with Judith Cassis for several years and have nothing but great praise and respect for her. It did not matter if she was working on her personal events, a client’s book she was ghost writing helping someone with a question she was always professional, reliable, and willing to put in all it took to get the job done with the highest quality.

Judith has worked directly with my company in many areas using her expertise in all of them – writing press releases, writing promotional materials for events, brain storming to assist making my company products and services more accessible to the public.

Christina Littrell Williams, CEO

Judith Cassis has the heart of a mentor and the skills of a championship blogging/book coach. She keeps her finger on the pulse of an ever-changing marketplace and teaches writers and bloggers of all skill and experience levels what it takes to achieve highly personalized goals. Her coaching services are delivered with remarkable warmth and patience. I’m so glad I connected with Judith.

Maureen Fowler Author, Mom’s Messy Legacy

“Where ever you are with your project, Judith will meet you; with knowledgeable guidance, encouragement and enthusiasm. She works with you at your pace.”

J.A. Bunten, Poet and Author

“I registered for a writing class never thinking that decision would change my life forever. I met the most wonderful person – the teacher – Judith Cassis. She made it so easy even for someone who was not the best in punctuation. I learned so much but didn’t realize how much I had learned until I published my first book of suspense stories, then two children’s books.

Judith always encouraged, she can inspire you when you just draw a blank. Judith had changed my life and opened new paths for me to follow.”

Jeanne Wray, Author

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Judith Cassis is a New York Times Best Selling ghostwriter and book coach. She has been leading writers workshops, retreats and events since 1999. Her company, Success Made Simple, provides guidance and resources for writers planning to publish books, blogs and articles.