5FOR5 – Elevator Pitch

Elevator Pitch

When you are out at an event, hanging out with friends or at a networking event, you will probably be asked this question: “What do you do for a living?” Or, “what is your company about?”
This is the great opportunity, to let people know more about you and your company so they can get to know you better.

The “Elevator Pitch” was created for just such an occasion.

What is an “Elevator Pitch”?

An “Elevator Pitch” is a concise, carefully planned, and well-practiced description about your company that your mother should be able to understand in the time it would take to ride up an elevator.

What an “Elevator Pitch” is not:

It is not a “sales pitch.”  Typically, you have just 60 seconds to leave an exciting, impactful and meaningful impression with whomever you come in contact with. So make them count.

Here are 5 tips to make your “Elevator Pitch” great:

1. About 150-225 words: Your pitch should go no longer than 60 seconds. Leave them wanting more. Elevator pitches are meant to be short, so don’t try to pack in too much. Give just a couple of details and explain your expertise, why you are best suited for the execution and a general overview.
2. Problem you solve: The most important thing is to identify a problem that you and your business solve. If your product or service doesn’t solve a problem that potential customers have, you don’t have a viable business. It’s as simple as that. Start off strong. It must grab your listener’s interest and make them want to know more. Tell what you do, not what you are. Not “I’m a …” but instead; “I help business owners…”
3. Make a connection: An elevator speech is an important networking tool. It like a verbal business card that provides a brief, compelling introduction to one’s company and intrigues new acquaintances to seek more information.  Tell, don’t sell. Be prepared to tell a compelling and unforgettable story that draws your audience in. Engage with a question. To do this, prepare open-ended questions (questions that can’t be answered with a “yes” or “no” answer) to involve them in the conversation. Make sure that you’re able to answer any questions that he or she may have. Express an interest in your new acquaintance and learn as much as you can about him or her.
4. Be natural: Get comfortable with your pitch. You don’t want to sound like a pre-recorded program. Most of all, relax! If you stumble that is totally fine, smile and start over. Practice as much as you can eventually you will find the perfect pitch for you.
5. Have a call to action: You did this pitch for a reason right? Let your goals be known. At the end of your pitch, you must ask for something.  Do you want their business card, to schedule a full presentation, to ask for a referral?

Join the Promote Your Passion Community and add your elevator pitch to the group document!

Get a white paper of these 5 Tips to creating an awesome Elevator Pitch here: Elevator pitch

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Caren Glasser