19 – Business Law

Today Caren Glasser and Kathryn Trainor talk about Business Law.  Why it’s important and different ways to consider setting up your business.

There are many different structures to Business Law:

  • Corporate structure
  • Sole proprietorship
  • Partnerships
  • LLC
  • B- Corp

What do you need it for:

  • intellectual property protection – Trademarks and copyrights
  • human resource compliance –
  • real estate contracts –
  • website terms and conditions, privacy policy –
  • product liability

Segment 2 –  Updates from our Facebook group, new member resources, special offers and promotions – Profit Power Zones – Sales Funnel

How Can Creating A Sales Funnel Increase Your Profits?

  • You may have a completed book, course or product in inventory that is not being specifically marketed anywhere! 100% loss of potential profits.
  • You may have products or services that are hard to find in your offerings but that have good margins and high customer value – Shine the light on them and create a strong promotion for them!
  • You may have so many products and services that when people come to your website they don’t know what to even look at. Narrow their choices and create a compelling offer for each core product and service.
  • You may have a new book, course, product or service and you want press mentions, ads and your other promotions to lead people to a purchase point.
  • Most people make purchase decisions after several offers and exposures to a product or service – not the first time they see it. A good sales funnel compels them to take immediate action, but it also helps you give them the choice to come back later when they are ready, because you’ve collected contact info so that you can build a relationship.

Why Should You Set Up A Sales Funnel Now?

  • You’ll be on track for reaching your ideal client with a compelling offer that encourages immediate purchase or follow up.
  • You can use up sells and down sells to give them more choices and increase the purchase amount.
  • You have a purchase and delivery cycle set up from start to finish.
  • You have a contact request or email opt in cycle set up from start to finish.
  • You’ll understand how to create additional sales funnels for other products and services.

What Does It Cost To Not Have A Sales Funnel Now?

  • If people know you have a book or course or other product but can’t find where to buy it you are losing credibility AND sales every day.
  • Having all your products and services lumped into a group creates confusion – which one is best, where to start, etc. A confused mind always says NO.
  • If you only offer things one time in one way, you don’t foster the sales process and force people to take it or leave it.
  • Your promotions budget and effort to get people to visit your website is wasted if you have no clear path to purchase or way to make contact.
  • Every day you don’t have a product up for sale and promoted is a day you are losing money!

“What Do You Get?”

Virtual, structured workshop from 9 am to 2 pm with a  lunch break and session breaks.
Pre-Workday: 30 Minute Strategy Session to ensure the domain,and reserve any needed matching Social Media.
Session 1: Reaching your ideal client and creating a compelling offer – planned from showing the product benefits to delivery.
Session 2: Build the Sales Funnel Pages with compelling copy, offer and images.
Session 3: Connect your email list and payment processing, product delivery and follow up.

Bonus Materials:
1 .Creating compelling headlines ebook
2. Free website review (pre-session)
3. Strategy session for PPC or Facebook ads management.


Get a complimentary marketing checkup here: http://profitpowerzones.com/marketing-checkup/

Segment 3

Today’s friend of Spark It network….

Diane KennedyDiane Kennedy is more than your average CPA. For over 30 years, she’s been an advocate for small business owners and investors, saving her clients tens of thousands of dollars in taxes each and every year. As a speaker and author, Diane has found a way to share her knowledge with a larger audience. Her books have been consistent best-sellers, and through her intensive seminar experiences, she has helped thousands of individuals find ways to grow their wealth while saving on taxes.  Catch her regular segment on Judge Christina Perez found on Talk Radio 790, KABC.  Check it out here: 9am-12pm every weekday! http://www.cristinaperez.tv/the-radio-host.html
Website www.USTaxAid.com

Get Diane’s Free gift – 1000 Tax Deductions the IRS Never Told You About: http://www.ustaxaid.com/1000-Tax-Deductions/

Segment 4 –  Creating a social spark – hashtag of the week in Facebook group, on G+ and twitter

Todays Hashtag -#ForSale What do you have to sell?

Free marketing checkup: http://profitpowerzones.com/marketing-checkup/

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Caren Glasser

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