Instagram and Search Engine Rankings
Today were going to talk a little bit about Instagram and Search Engine Rankings and how you can use it to get more traffic for your website.
If you know even a little bit about SEO (search engine optimization), you know how important it is to integrate social media in your marketing plans. Actually, it’s not just about search engines. It’s about using sites like Facebook, Twitter, Pinterest, etc. to gain exposure, build a following, etc.
Social media is extremely powerful and if used correctly, can make a huge difference to your business.
Something that many business owners don’t realize is that words are not the only way people can find their website. In fact, you can get visitors from many different places including, YouTube, social networking sites like Facebook, Twitter and others. Another great way to attract visitors is through Google images.
This is where Instagram comes into play.
Many people don’t realize how images effect their search engine rankings. They don’t take the time to properly name and tag their images. When in fact, images attract attention faster than almost any other type of media.
SEO professionals and online marketers understand this and are flocking to Instagram. They know that the massive traffic this powerful network receives every day won’t go unnoticed by the search engines. They’re cashing in by posting relevant keyword targeted images. This not only increases their search engine rankings may also attract the attention of consumers.
As we have discussed before, Instagram can be a very powerful tool when it comes building a fan base for your brand. With the constant algorithm changes from Google and other search engines it has become much harder to keep your website ranked high in the search engine results. Ask anyone who had their site wiped out by one of the recent changes and they’ll tell you how it hurt or even killed their business.
Therefore, it only makes sense that people are paying closer attention to what works when it comes to optimizing their content.
While, content is still king, it has never been more important to consider images when optimizing your content so that it will rank well in the search engines. When it comes to using Instagram to drive traffic to your website, it is more about social media optimization, so it is important to post images that capture and engage your audience, because the more like and comments your photos receive the better the search engines will rank them.
Before you begin posting images, think about how your photos can enhance and emphasize your products or services. The same basic rules of selling apply. You want to stand out from your competition, so be creative and don’t be afraid to experiment with different types of images.
Try using funny, creative, intriguing, emotional and even controversial (not offensive) images and then pay close attention to how your viewers react. This will help you see which type of image works best for your business.
Here are a few other quick things you should keep in mind when posting your images to achieve better search engine rankings:
– Be consistent
Be sure to post on a regular basis. If you’ve been doing business online for any length of time you already know that the search engine’s like consistency. So just like posting content to your blog, it’s important to regularly update your Instagram feed with relevant and engaging photos.
– Use hashtags
The symbol # called a Hashtag is used to mark keywords or topics to your images. Adding tags to your photos will make them visible on public tag pages. It will also make it easier for people to find your content.
– Link it up
It’s also a good idea to link your Instagram account with your Facebook page, so that your Facebook fans can like and comment on your Instagram photos. This way you can increase the amount of attention in your photos receive, without taking the time to post them on each individual site separately.
In the next post I have some great tips that will help you achieve the best results possible from your Instagram marketing campaigns.
For more information or to schedule a complimentary strategy session with Caren:
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