Facebook Fan Page: Should You Have One?
It’s one of the most common questions I get from people who are just starting to use Facebook for their business. “Should I create a Facebook fan page? Or should I create a group? Or can I just use my profile for my business – that’s where I get most of the interactions, anyway?”
And my answer is always… Yes! You MUST have a Facebook fan page.
Even when you hear over and over that the organic reach of Facebook pages is down. Even when you hear from marketing experts that you need to focus on creating groups and communities, you still need to have a Facebook fan page for your business.
It’s the foundation for your business on Facebook. It’s your business card. It’s the face of your business. It’s how people judge whether you are serious about your business. It’s how your potential customers decide to do business with you.
Top 7 Reasons You Must Have Facebook Fan Page for Your Business
1. It’s free. There is no cost to creating your fan page, and you can create multiple pages. According to Statistic Brain, there are currently 1,310,000,000 active Facebook users. Why wouldn’t you want to use a free platform to connect with your customers, do market research, promote your events, and tell the world about your offers and services?
2. Unlimited fans. Your personal profile has a limit of 5,000 friends. There is not limit on the number of fans you can have on your page. In addition, it’s against Facebook terms of service to conduct business from your personal profile.
3. Mini-Website. You can use your Facebook fan page to promote your business instead of creating a website, and many business owners do. You can set up a fully functioning Facebook page in minutes. You can put a link to your page on your business cards, and people can find out a lot about your business just by looking at your page. It’s becoming more and more accepted to run your business from Facebook, especially when you are first starting out.
4. Page Insights. Facebook pages give you detailed stats and insights into your customer’s behavior, demographics, and likes. You can see how your posts perform, what time your followers are online, and where they are coming from among other things.
5. SEO. Facebook fan pages are public and they are indexed, and that means that content that shows up on your Fan page will show up in search results. Because Facebook is one of the highest ranking websites in the world, anything posted there gets an extra SEO boost. That means that posts on your fan page will show at the same level, or even higher than your own website in search results … without you doing any work.
6. Promotions and advertisement. You have to have a Facebook fan page if you want to do any kind of post boosting, promotion, or advertisement on Facebook. Facebook allows you to target your fans, their friends, or other potential prospects from your page. These functions are simply not available from your personal profile.
7. Sharing content to groups. Groups are where all of the action on Facebook happens nowadays. However, if you make a post directly to a private or closed group, its life ends there. There is no backlink to your page, and it cannot be shared. On the other hand, if you share posts from your page to your personal profile and groups, people can follow the link back, and share your posts giving them longer life and a lot more visibility. The only posts that go viral are the posts that originate on Facebook fan pages.
The bottom line is – Facebook is focusing on fan pages and making them better. I am seeing constant updates, changes and tweaks to pages, addition of new features, and ways of making it easier for business owners to promote themselves.
Just a few months ago they added a “Call to Action” (CTA) button, then the functionality to promote the CTA button, and as of this week this button will be featured much more prominently on your fan page.
I don’t know what the future holds, but I am betting that pages will play an even more prominent role on Facebook in the near future. So don’t get left behind when that happens.
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- Top 7 Reasons You Need a Facebook Fan Page for Your Business - September 17, 2015