How To Tap Into The Power Of Instagram for Your Business

How To Tap Into The Power Of Instagram for Your Business

In this post we’re going to talk more about how you can tap into the power of Instagram for your own business.

With over 400 millions of users, it is no wonder that more and more major brands are joining the party and using Instagram to help boost their online presence by using simple photos and effective marketing strategies.

Although originally reserved for iPhone users, Instagram is now available on virtually any mobile device and allows users to basically snap photos of just about anything, edit them cool tools and filters then upload them to your account for instant viewing by your followers.

As you learned in the last post, these photos can be shared on multiple social networks almost instantaneously. They can also be potentially liked and commented on by millions of users within mere seconds of being uploaded, which makes Instagram an extremely powerful marketing tool when used correctly.

Therefore, the big question is; exactly how are huge companies tapping into the power of Instagram and using this incredibly easy to use mobile app to increase the awareness and popularity of their brand personality?

Power of instagram

When it comes to building brand awareness, the ultimate goal is gaining as much exposure for your business as possible. It was once thought that Instagram didn’t really hold much value in regards to online marketing, but recently opinions have changed and businesses big and small have begun flocking to Instagram and successfully tapping into a massive database of users.

Huge brand names are proving to be very successful at tapping into the power of Instagram and amassing huge lists of followers with thousands of likes and comments a day and the good news is that it has become equally as profitable for small businesses and sole entrepreneurs to cash in with Instagram marketing.

This is likely because users quickly recognize their favorite brands and gladly express their loyalty when it comes to clicking on an image and sharing it with their own friends and followers.

Almost everyone loves strong visual images.

Therefore, it only stands to reason that businesses that use powerful images to express the quality of their products and services, how their business operates or happy employees doing their jobs can have great success on Instagram.

The reason this works is that strong visuals likely attract attention and can have a huge impact on building brand awareness. Keep in mind, you don’t have to just upload photos, they can be drawn images, collages, etc. I use Canva to create custom collages to upload into my Instagram account.

To get a good sense of how you can use Instagram, try searching for well-known brands such as Puma, Red Bull, Coca Cola, etc. You should also look for businesses closely related to your own target market and observe how they are using it to get their message across.

-TIP: You can do this by simply typing Instagram, plus any topic into any search engine. For instance if you want to know about golf you would type in “Instagram golf”. If you want to spy on a big name brand, like Red Bull you would type in “Instagram Redbull”.

This will return a full list of results, which typically includes a link to the company’s profile page so you can get a good idea of the type of images they use as well as which ones there followers like and comment on.

Make sure you jot down any ideas and inspiration you get from the brands that are closely related to the products and services you are selling, because odds are they hired social media consultants to manage their brand image and by mimicking (not copying) their campaigns it will help you see results much faster.

In the next post we will be talking more about how Instagram works, so you can start using it to your advantage right away.

For more information or to schedule a complimentary strategy session with Caren:

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Caren Glasser