How to Create, Collaborate, and Succeed in the Sharing Economy

How to Create, Collaborate, and Succeed in the Sharing Economy

In this episode of The Nancy Ferrari Show, I welcome my guest Billee Howard, who is the founder and chief engagement officer of Brandthropologie and president of Mojo Risin Studios. She also founded Eleven, a national women’s network with the mantra ‘United We Rise United We Stand, and The House of We dedicated to the new sharing economy. Billee Howard has been guiding companies to produce, envision, innovate, and create passionate dialogues and has had the privilege of working with many great leaders and brands including Jeffrey Katzenberg, Dreamworks Animation, Faith Popcorn, PepsiCo, Samsung, FastCompany, Boeing, Warby Parker among others. She was the winner of PR Week’s 30 under 30, and 40 under 40, as well as being selected for the Media Professional of the Year Award twice.

Billee Howard is also the author of her newly released book “We Commerce: How to Create, Collaborate and Succeed in the Sharing Economy” where she lays out her plan for a road map to navigate this largely uncharted business landscape, from how to build brand loyalty through social media to how to maintain scale and innovation while realizing growth. This is a fast and entertaining read that will move companies past their “15 minutes of fame” with real world success stories and examples as diverse as honeybees and Andy Warhol.

Today the name of the game is thinking like an entrepreneur.

WE-COMMERCE is for the trailblazers, business leaders, tech-lovers, early adopters, and millennials to understand the new rules and how to play to win.

Billee is also a digital storyteller, trend forecaster, and executive producer and is a 20-year creative professional dedicated to studying the rising intersection of culture and commerce and identifying the issues and trends that are defining our future in the new era of engagement.

Within our conversation, Billee expands upon her insights about “grow big but think small”, “failure is the new success”, “innovate without fear”, “brands are the new celebrities”, etc.

Visit and connect with Billee Howard at


Sharing Economy

You may purchase Billee Howard’s book here:





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Nancy Ferrari is dedicated and passionate about her professional duality within her career in media and as an Intuitive Life Coach and Energy Healer. Nancy celebrates 7 years of hosting The Nancy Ferrari Show, and is the co-host of Connecting People, Changing Lives, a web tv talk show, both within Spark It Network. The Nancy Ferrari Show is a spirited show sharing what’s real, relatable and relevant in the world and features expert guests who make a positive difference. Nancy is also an inspirational speaker, author, and contributing writer for numerous online publications, sharing her messages of positivity and living an empowered and enlightened life.