5 Steps To Marketing Your Articles For Maximum Results Part 12
In the last post we talked about common mistakes you should avoid when submitting your articles online. In this last post we are going to talk about marketing your articles for maximum results.If you’re a writer who can write short, snappy, information filled articles, then writing articles for the web is perfect for you.
For some reasons web surfers will not read long articles with text rich paragraphs. They are after information, and if you can provide it, then you’re a winner.
But how do you let the world know that you can write well? And how can the world know that you are willing to offer your services as an article writer?
The key is to successfully market yourself by marketing your articles. But if you can’t send out dozens of emails to prospective clients, or spend hours designing a website, what can you do to get people to hire you?
The key to marketing your articles to get noticed is to write one, and only one groundbreaking article, and to include a resource box.
A resource box contains information about you, and it will usually be at the end of your article. But to make your Web visitors curious, you have to make a resource box so brief and loaded with information, they’ll want to hire you after they read the first five words of it.
So what should be in your resource box?
1. Give your name
Not your full name that stretches all the way out of your birth certificate, but the name you would like to be placed on checks, and how you would like request letters to be addressed. Oftentimes, online writers rely so much on their email addresses and contact details that they forget to put their names down.
2. Give your website address, if you have a website.
Direct your prospective clients to formal samples of your writing, not to your informal blog where you have details of what happened during your day.
3. Make your pitch.
A one to three sentence proposal that shows readers what makes you and your writing unique. Some marketing experts refer to this as your unique selling proposition, or your USP, the promise of fulfilling an unmet need. Others call it the “Elevator Pitch,” or what you would tell a prospective client if you were caught for a few seconds together on the elevator.
The key to making a pitch is brevity: say in a few words all that makes you special.
4. Make a call to action by inviting people to visit your website and take you on as a writer.
This can be done in a simple sentence that will tell prospective clients that you are the person for the job, and that if they don’t take you on; they will regret their choices for the rest of their lives (of course, in not too many words). Another great way to turn your blog post into a call or appointment is to include a form that someone can fill out to connect with you. The program I use is Spark It Network Action Pack. You can check it out here: vCita
5. Lastly, give your contact information.
Give only your professional email addresses, not your “cute” email addresses, such as email@example.com. This does not reflect well on your credibility as a writer, and it will make you appear juvenile, no matter how “cute” your email address is.
TIP: Stick to firstname.lastname@example.org (Yahoo and Gmail are acceptable providers). If you don’t have such an address, get one. “Your Name” email addresses are not only more professional looking, they are easier for your busy clients to remember.
If you follow your writing rules when making your resource box and if you keep it short and to the point, you’ll be sure to get a lot of clients clamoring for your services in no time. All you have to do is advertise well and frequently, and make your writing shine.
For more information or to schedule a complimentary strategy session with Caren:
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