Live Video is Where It’s At: How to Choose It and Use It

Live Video is Where It’s At: How to Choose It and Use It

You may or may not know this, but this Digital Diva is telling you: Live Video is where it’s at!

If you need more convincing, here are some statistics for you:

  • Social video generates 1200% more shares than text and images combined.
  • Native video (meaning ones that YOU produce, not someone else) uploads to Facebook have 10X higher reach compared to YouTube links.
  • “How-to” searches on YouTube are up 70% year over year.

What does this mean to you? Well, using video is the way to go if you want to get more visibility online. I’m going to talk to you about how you can use video to accomplish this, give you some examples, and some tips on which video platforms to use. If you read no further, know this:  It’s easier than ever to produce your own videos!

Live Video gets results

You probably know (and if not, you can read the story here) that I recently was on a reality TV show, “Below Deck: Mediterranean,” and I have been leveraging this experience to increase my business visibility. Here’s how: I shared a series of videos I did on different content about this experience, went public with them by uploading to my YouTube channel, and followed up with blog posts and in my newsletter.

Want to know the results I got?

I did a video interview with the cruise ship’s Chief Stewardess, Hannah Ferrier. Then I posted the interview on my blog and newsletter as well as uploading it into YouTube.  I had two different targets; those on my email list and those following me on YouTube.

Within 24 hours we had over 700 views on the blog post; and in two weeks over 1200 views! In addition, the video on YouTube already has over 400 views.  

Right after that I did a Facebook Live video on why I did a reality TV show. That video has over 365 views to date on Facebook. I followed it by putting the video content into a blog post.  In addition I also put it in my newsletter. As of this writing I have over 500 views on that post. I just did another video interview with another cruise stewardess, Tiffany Copeland, and got over 200 views in just one day!

You could argue that this was possible because of the celebrity status of the show. But these kinds of statistics are possible for your business visibility as well. I see it all the time.

So why is this important?

When you put content out in video, you get traction in a short amount of time. The more consistent you are recording video, the quicker you get traction on them. You get people coming to watch you and hear what you have to say (and the stats show that people LOVE video), and they’re going to come back for more. Video also helps boost your search rankings so people can find you.

Whether your end goal is getting more customers, building your fan base, or getting more visitors to your website, using video and other content to support it in a consistent way will get you there.

Here’s a great tip for you: Whichever platform you use, I strongly suggest that you upload your video to your YouTube channel (if you don’t have an account, it’s easy to create one – just follow their prompts). This is because it’s another place to get visibility, especially new viewers that might not be in your fan base or on your email list. As I mentioned in my example, we’re getting views and comments via YouTube in addition to the place where my video was posted.

How should I choose a video platform to record on?

Live video is a great way to create content, because it’s easy, free-to-low-cost, and doesn’t take fancy equipment or hiring a professional. And it’s an approachable, friendly way to let people know who you are. Here are some options to consider:

Periscope: It’s an app for your mobile that’s connected with Twitter, so you download the app using your Twitter account. Really easy: you push a button and you’re live. The people who are watching can comment and send you ‘love’ which you can see on your screen. So it allows you to be truly interactive. You can upload the recorded video to other media.

YouTube Live Events: Something for you Google fans. The reason I like it is that it’s connected to YouTube. So when you create the video with YouTube Live events it’s automatically connected to YouTube, which saves you a step. 

Facebook Live: This is the one I use but the others are great too. You access from your Facebook account, and record from your page. Stay tuned because soon I’ll be posting a video that will show you step-by-step how to do a Facebook Live on your mobile device in under 1 minute! It’s so easy to do, it’s fun and a great way to create content.  

Watch my recent Facebook Live Video here:

It’s all about working smarter, not harder!

Now, what I’m going to do with this video is just what I’ve been describing. So follow me and see how it’s done. I’m going to share the video, upload it on YouTube, create a blogpost on the topic and include it in my newsletter. I’ve also created an infographic based on this content. It’s all about using your content in lots of different ways. Not only does it get results, but it’s also just working smarter, not harder, and who wants to work harder? Not me!

Talking about working smarter, here are some more ways to do that – and they’re all free, with my compliments. Get my ebook here: The 9-Step Blueprint to Getting Visible Online. When you get this, you’re also getting access to 4 other ebooks: My Business Toolkit, How to Get More Views on YouTube,  Writing Articles to Get Found Online,  and  Instagram Marketing 101. Absolutely free!

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Caren Glasser is the author of 4 books, and the host of The Passion Point, a WebTV show. She can also be seen on Bravo's Below Deck Mediterranean. Today, as the CEO of Spark It Network, she focuses on helping businesses create digital assets so that they can get found online