Why Article Submission Is One Of The Best Forms Of Advertising Part 7
In the last post we talked about helpful tips for writing successful articles. In this post we are going to talk about why article submission is one of the best forms of advertising.
You may have heard that ezine ads are one of the best forms of advertising. You may also have heard that Google AdWords and other pay per click search engines are one of the best advertising methods. But when it comes to marketing your website, article submission trumps ezine ads and Google AdWords anytime.
The advantage of article submission is trust.
Suppose you subscribe to an ezine in the form of an email newsletter. You’ve just sat down at your computer, coffee in hand, to read your email. There in your inbox is a copy of one of your favorite ezines, the one you read every time.
Clicking on the newsletter, you see that this edition starts with a sponsor ad and then has a couple of great sounding articles and a couple more ezine ads. Sipping your coffee, one of the articles catches your attention. You read the article, and you were right. It’s a great article.
At the bottom of the article, there is a link to the author’s web site and a short biography. You notice the author has a link to pick up a free report with more information about the article’s topic. Then you notice that right below that there’s a sponsor’s link in an ezine ad. The sponsor’s link is for a different web site, but it also offers a free report about the same topic.
Now you might click both links. But if you could only click one, which would you choose: the one by the author of the great article you just read or the one in the ezine ad?
If you would click on the one from the author of the article you just read, you’re not alone. Most people would, wouldn’t they?
Now let’s suppose you’re surfing around on the web. You do a Google search on a topic you’re interested in, and you follow a link to a great article with some excellent advice on the topic. Again, there is a link to the
author’s web site and a link to a free report with more information on the topic. Right beside it are five Google AdWords ads on the same topic. As luck would have it, they are also each offering a free report on the same topic.
You would still be most likely to click on the author’s link at the bottom of the article, though, wouldn’t you?
Article submission trumps ezine ads and Google AdWords because you establish a relationship and build trust with your reader. You are obviously the expert. After all, you wrote the article. And the Webmaster or ezine publisher wouldn’t have published the article if they didn’t think you knew what you were talking about, right?
Most people can’t do sales because they remain the “enemy,” the horrible sales person who wants to sell them something. Let’s face it, most people don’t like sales people!
But imagine if you could warm up to people easily and not just one or two people, but thousands of people. Imagine if instead of selling them something, you could educate them about something that will solve a problem and be of great benefit to them. That’s entirely different, isn’t it?
Article submission allows you to do exactly this, and on a massive scale. If you submit many articles to article submission sites and article directories, many will be published on web sites and in ezines around the Internet. People will read your articles and warm up to you. Solve their problems and they’ll want more.
It’s hard to accomplish that with Google AdWords. You only have three lines and a few words to build interest and trust and to get the click. It’s also hard to achieve that with ezine ads. Even with solo ezine ads, everyone knows they are advertisements.
Article submission is the secret.
Writing and submitting articles is relatively easy. Just write very helpful articles on your topic and link to your web site. Through article submission you will build your reputation. Through article submission you will gain trust. And through article submission you will get visitors to your web site that already like you, value your advice, and want to know more about what you can do to help them.
That’s already an incredible benefit, but it gets even better. Article submission is usually free, or low cost if you use an article submission service. Ezine ads and Google AdWords can be very expensive, and it is unlikely you could ever get traffic coming to your site as open to listening to you and trusting you, as they will be from an article submission.
In the next post we will be talking about 4 reasons articles are great SEO tools.
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