3 Powerful Features of Instagram To Help You Get Noticed

3 Powerful Features of Instagram To Help You Get Noticed

In this post we are going to talk a little bit more about the 3 powerful features of Instagram so that you can take full vantage of everything it has to offer.

As we know, Instagram now has over 400 million active users sharing millions of photos every day. With that type of popularity people take notice, particularly those who understand the power of social media and how it can affect their business.

Any business owner from solo entrepreneurs to fortune 500 companies realize the power of content and video but, as we are discovering photo sharing is fast becoming a dominant force in the marketplace.

We all know the value of a good picture, but before the dawn of social marketing photos of our products and services are reserved strictly for print advertising catalogs and more recently webpage’s.

Not anymore!

By incorporating image sharing sites like Instagram into your marketing campaign you can actually reach out to more consumers and establish a solid brand following faster than any other type of media. This is because images are visually appealing and easily consumed.

Have you ever heard that phrase a picture is worth 1000 words?

Well it’s true, by using specifically targeted images you can literally launch an entire advertising campaign that has the ability to yield far better results than many other forms of advertising including print, radio and sometimes even video.

3 Powerful Features of Instagram

So… Let’s take a look at the 3 powerful features of Instagram:

One of the things that makes Instagram popular is that it’s easy to use and has built in editing tools, so you don’t have to spend hours trying to get your photos to look good.

– Adding photos
When it comes to adding photo’s there are a few ways you can go about it. You can click the blue camera button in the center of your Instagram navigation panel and it will automatically activate your device’s camera, so you can simply snap a photo.

One nice thing about using the camera from within your Instagram navigation panel is that it will already be perfectly sized and ready for sharing.

You can also add photos that you already have saved on your device by clicking the square button in the lower left-hand of your camera screen. This will pull any photo you choose on to your navigation panel for editing and uploading.

When it comes to adding photos from your computer, you have to get a little bit more creative. Since Instagram was designed as a mobile app there is no upload interface. To work around that the easiest solution is to use a service like Dropbox, upload your photos there and then share them on Instagram.

– Editing photos
When it comes to editing your photos, Instagram makes it a breeze, with several built-in filters you can make your photos look like they were taken by a professional. Once you have taken or selected an image you want to use the filters will appear beneath it.

Take some time to scroll through and explore the different filters. By experimenting with each of the filters, you will soon get a good feel for which ones work best with certain photos.

You’ll also notice a small sun icon in the lower corner of your editing panel. This auto enhances your photos instantly. The little teardrop icon adds a soft blur, and the curved arrow rotates your image.

– Sharing
Once your photo is ready to go click on the green button at the top of your screen. This will bring you to the social sharing screen. From there you can add a caption, include your hashtags and choose all of the social networks you want to share your photo on.

If you have location services enabled you will also be able to tag where you took the photo and choose whether or not you want to add it to your photo-map. This is an extremely powerful tool if you have an off-line business because it directly links the photo to your place of business.

There you have it…. 3 Powerful Features of Instagram.

For more tips on taking, editing and sharing your photos, you should definitely take some time and visit the Instagram help Center

In the next post we will be talking about how Instagram can help you achieve better search engine rankings and drive more traffic to your website.

For more information or to schedule a complimentary strategy session with Caren:

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Caren Glasser